Introduction video description and sources
Introduction video: text and scene descriptions
The homepage film is approximately two minutes long and has no audio track. This text describes its scenes in order and includes its on-screen messages. Timings are approximate; the screens shown are an earlier version of the product.
Research references and context for the film’s themes are provided below. Each source describes a particular population and measure; the figures should be read in that context.
Read the full video description
0:00–0:03: Opening
The AXS Passport logo appears in white on a purple background.
0:03–0:09: Everyday life
People walk, run and cycle through a park.
0:09–0:15: Workplace barriers
In a black-and-white office scene, a seated woman looks uncomfortable while colleagues talk around her.
0:15–0:18: Disability and neurodivergence
A wheelchair user appears outside a venue. On-screen text: “1 in 5 of people are disabled or neurodivergent.”
0:18–0:20: Venue access
A view from a wheelchair faces a step. On-screen text: “Only 40% of venues are fully accessible.”
0:20–0:30: Support in education
On-screen text: “Less than half of students with adjustments feel supported.” The film then shows a man sitting alone, looking down.
0:30–0:36: Transition
The picture fades to black.
0:36–0:45: Managing demands
A woman sits in front of a large planning screen. She removes her glasses and presses the bridge of her nose.
0:45–0:52: Introducing AXS Passport
A woman uses a laptop displaying the AXS Passport website. Its headline reads: “Inclusion doesn’t happen by default. It happens by design.”
0:52–0:58: Passport dashboard
A wheelchair user holds a phone displaying AXS Passport. The dashboard shows Create Passport (generate a new digital passport), View Passports (access and manage your passports), Vault (store important documents securely), Alerts (check your latest updates) and Profile (manage your account settings).
0:58–1:03: Choosing a context
A student uses a laptop in a library. The Create New Passport screen describes documenting and sharing accessibility needs across work, interviews, education and travel. A Get Started section shows Workplace & General, for company support needs and formal adjustment requests, and Interviews, for accessible interview formats, communication support and reasonable adjustments.
1:03–1:08: Recording support
A man uses a laptop. An Auditory section displays selectable examples: Audio Alternative, Closed Captioning, Direct Eye Contact, Noise-Cancelling Headphones, Slow and Clear Speech, and T Loop. The explanatory text describes written information provided as audio; captions for audio; visibility of a speaker for lip-reading; reducing background noise; clear speech; and hearing-loop signals received by a hearing aid. An overlay reads: “Turn requirements into actionable adjustments.”
1:08–1:17: Using the platform
Two scenes show people looking at AXS Passport on a laptop and a desktop computer.
1:17–1:22: Workplace participation
The office scene returns in colour. The seated woman is smiling while colleagues talk nearby.
1:22–1:26: Improved physical access
A wheelchair user approaches the venue over a ramp placed across the step.
1:26–1:33: Learning together
Two students work at laptops beside one another in a library.
1:33–1:37: Transition
The picture fades to black.
1:37–1:41: Planning screen
The woman at the planning screen reappears, holding her glasses and touching the bridge of her nose.
1:41–1:49: Closing scene
A smiling man speaks on a phone in the park. Other people walk, run and cycle behind him. There is no recorded sound.
1:49–1:59: End
The video ends on a purple background.
Research sources and context
Disability in the UK
UK Government — National Disability Strategy (2021) reports that over one in five people in the UK were disabled. This is a disability figure, rather than a combined estimate of disabled and neurodivergent people.
Access to venues and live events
Which? / Research Institute for Disabled Consumers — live-event accessibility research: among disabled attendees who experienced an issue at an event, 40% reported poor access.
UK Government — DisabledGo high-street audit (2014): 40% of the 3,716 restaurants audited lacked an accessible toilet. These are two different measures of access barriers; neither estimates the proportion of all venues that are fully accessible.
Student adjustments
Beck et al. — British Journal of Special Education (2022): six of the 16 students interviewed felt their Reasonable Adjustment Plan had met their expectations. The study concerned students with specific learning difficulties.
Cambridge Students’ Union — reasonable adjustments guide (PDF) cites its 2016 survey: fewer than half of disabled respondents felt academic staff had always taken the necessary steps to provide adjustments. These findings concern the studied groups and do not measure all students’ overall feelings of support.
Manager training and confidence
City & Guilds Neurodiversity Index 2025, reported by People Management: 37% of surveyed managers reported no neurodiversity training. This measures training, rather than how prepared managers feel.
VinciWorks research, reported by FMJ (2026): 35% of 495 HR and compliance professionals said managers in their organisation lacked confidence discussing neurodivergent employees’ reasonable adjustments. These are colleagues’ assessments, rather than managers’ own responses.